This brings focus to create sustainable Customer Activation Strategy. This is a valid thought because they are not creating awareness only. However, many marketers wonder how they can measure the success of the efforts they put in and the positive impact they have on the customers lifecycle. The B2B marketing team is responsible for ensuring that every time you interact with customers delivers a positive impact and moves the customer to the next level. Throughout a customer’s lifecycle, it experiences multiple touches with the company. The remaining 80% will continue to dwindle between “I need the pro version of this product” and “I can still do with the free version”. For this 20%, your customer activation marketing strategy must be prim and proper. You are focusing on that 20% set majorly. Click To Tweetįollowing this statement, you might feel like you are ignoring something- because YOU ARE. Why? It all goes back to an old adage: 20% of your customers are responsible for 80% of your sales. Marketers have their eyes set on designing the perfect customer activation strategy for those existing customers who trigger repeated sales.
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